The Impact of 160 Characters
An SMS message is a fast and functional, high impact form of communication, and can become a great extension of your enterprise. A well crafted and perfectly timed SMS will allow you to capture the moment, and encourage your customers to connect with your brand. A fresh and fun form of communication.
Do not be fooled into thinking that all SMS messages are frivolous and childish, properly executed informational texts can convey an image of a very service led approach to consumer relations. Once your customers have come to accept your innovative new way of communicating with them, you will find it a cost effective and efficient way to get your message across with a high amount of impact.
A short SMS message is a great way of pro-actively keeping your customers aware of special offers, forthcoming events, and many other forms of promotional information. People will often delete an email without reading it, or cast a piece of junk mail into the garbage without opening the envelope, few will ignore the incoming message alert on their cell phone. So much can be conveyed in 160 characters, many companies have found that the impact of 160 well crafted characters, will solicit an incredible response from their customers time and time again.
