Upside Downside

I have been doing a lot of work for the same client over the last couple of weeks; this is both a good thing and a bad thing. The client in question is a company that specialises in building websites for realtors in the United States. This means that all of the writing I have been asked to produce is very similar.

The upside of this is that it gets easier each day to produce good content, I have a nice rhythm worked out now, first some research, then sketch an outline for the content, go over the research again end then flesh things out, nice and simple.

The downside of course, is that one becomes stagnated by this rhythm, creativity levels drop as you switch to autopilot and everything starts to read very similar. It’s quite a challenge to write sixty or more short pieces about real estate in the USA and make sure each piece reads uniquely.

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